Goji: Helping Labs Win New Customers
In collaboration with Mika Gu, Jiao Jiao Song, Shen Lu, Ross Rybalov.
Process & Deliverables
A project where I worked in an interdisciplinary team to discover and solution for the target user of our choosing. I was responsible for much of the visual design aspects of our pieces, doing an in-depth competitive analysis, as well as conducting user research/testing. In addition to gaining more experience in the human-centered design process, I also learned about value-creation in the service sector.
Our idea, Goji, is a digital service that helps young parents better understand their childrens’ lab results and fluently communicate with pediatricians. To labs like MyQuest and LabCorp, Goji is a platform where they can gain new customers and differentiate their services from other labs.